By Ibrahim A. Issack:
Giant telco Safaricom celebrated fifteen years of service today in a colorful event held at Nairobi’s Bomas of Kenya.
The fun filled event saw the company award lucrative offers to its customer’s to reward them for their loyalty.
Attendants were treated to the company’s trademark song of “Niko na Safaricom” as performed by its band.
Speaking at the event, CEO Bob Collymore thanked Kenyans for their great contribution which saw the company grow to greater heights. His predecessor, Michael Joseph echoed his sentiments saying taking the crown through the company’s journey which started in October 2000.
Safaricom is today Kenya’s largest mobile network operator boasting of a subscriber base that is beyond 20 million in a population of 40 million Kenyans.
Recently, the company announced a profit margin of Ksh 32 billion making it not only the most profit making mobile communication operator but also one of the biggest profitable companies in the country and the East African region at large.
Safaricom has several leading products in the communication market such as Mpesa (mobile money transfer platform for sending and receiving money). Mpesa was recently upgraded with the introduction of a new service dubbed “hakikisha” service that allows all Mpesa customers to confirm the name of the person they are transferring money to on or before completing the transaction.
Recently, the company’s dominance sparked debate with its big rival Airtel Kenya requesting to have the mobile service provider declared dominant player in the market.
If a player is declared dominant, it means it would operate in restricted business environments regarding marketing and pricing.