Manchester United, on Wednesday, announced a five year sponsorship agreement with the world’s first halal e-marketplace.
The club’s latest branding partnership links Old Trafford to the Aladdin Group of companies from Malaysia. The agreement, has been a closely guarded secret since the signing back in January.
The deal’s launch took place at the Aon Training Complex, Carrington, attended by Aladdin Group founders, Malay dignitaries and team members including, Wayne Rooney.
Head of Partnerships and Operations at Manchester United, Tom Hill, read the club’s statement saying the deal represented their first agreement with a ‘global online partner.’